You're invited

Join us at Zendesk Showcase to learn how to build better customer experiences. This one-day event brings together business leaders from across Australia, New Zealand, and the Asia-Pacific. We’re revealing industry hot topics, product best practices, and insights from innovative brands that are putting customers at the heart of business.

Why attend?

This one-day conference will bring together and showcase amazing customer stories and CX insights from top brands and industry leaders. You’ll learn top customer service insights and CRM strategies, and leave with a deeper understanding of how to build seamless customer and employee experiences. Plus, you’ll connect with people who care about customer experiences as much as you do.

Who should attend? 

Your job title might be Head of Customer Experience, Customer Service Director, IT Director, HR Manager, Marketing Director, Customer Service Manager, CCO, CTO, or CIO. Titles aside, if customer experiences matter to you, we invite you to come on in.


Mikkel Svane

Founder and CEO


Layne Beachley

7-time world surfing champion

Matt Jones


Four Pillars Gin

Riccardo Pasto

Head of CX Research, ANZ


Jeff Titterton

Chief Marketing Officer


Tiffany Apczynski

Vice President of Public Policy and Social Impact


Sarah Reed

Senior Director of Events



8:00 am - 9:00 am

Registration & breakfast

9:00 am - 9:10 am

Opening and welcome

9:10 am - 10:40 am

Morning keynotes

10:40 am - 11:00 am

Networking break, Zendesk demos, and refreshments

11:00 am - 12:30 pm

Morning keynotes

12:30 pm - 1:30 pm

Networking Break, Zendesk demos, and lunch

1:30 pm - 3:35 pm

Track 1

Create better customer experiences

Track 2

Become a Zendesk expert

3:35 pm - 4:00 pm

Networking break, Zendesk demos, and refreshments

4:00 pm - 4:15 pm

The CX Summary

4:15 pm - 5:00 pm

Closing Keynote

5:00 pm - 5:05 pm

Closing remarks

5:05 pm - 7:00 pm

Zendesk Happy Hour, canapés & exclusive Gin Tasting hosted by Four Pillars

Zendesk Customer Education

Product Training

Join our team of Zendesk experts for a live, classroom style event prior to Showcase on 4 May (Support for Admins Training) & 5 May (Explore Training). These in-depth product trainings and hands-on exercises will enhance your Zendesk skills.

Register now for training

Hyatt Regency Sydney


Previous Sponsors

Showcase is the best time of year to connect with the customer experience, customer service and tech communities — all at once.

“I loved the variety of speakers on so many different topics – I felt like it was a tech conference, a leadership conference, and a customer service conference all rolled into one!”

“The Showcase events have allowed us to connect with hundreds of like-minded leaders that are all focused, in some way, on creating better customer experiences for their organizations.” – Lessonly


The Zendesk Showcase and Training Day will appeal to different roles.

The Zendesk Showcase has a broad appeal, though common titles are CTO, CIO, Head of Customer Experience, Customer Service Director, Marketing Director, Customer Service Manager, and of course many more. You might be a Zendesk customer or an industry professional – all are welcome and will find relevant content.

Zendesk Training Day is a full day of in depth Admin training that will give you the knowledge you need to make your support strategy a reality. Whether you’re just getting started, need a refresher and want to broaden your knowledge of our products, we have a learning track for you. Our team of expert trainers will guide you throughout the day, ready to help answer questions and troubleshoot with you. We will be offering 2 Admin training tracks: Advanced Topics in Support, I and II and Guide, I and II.

Registration to the Zendesk Showcase is free of charge.

Yes, we will be providing breakfast, lunch, snacks, and small bites at the reception. There will also be networking drinks at the Zendesk Happy Hour at the end of the day.

Yes, when you register you will have the option to mark down any special dietary requirements you may have. We will make sure to accommodate for these.

Interested in sponsoring? Email our team at for more info.

We have worked out a great deal with the Hyatt Regency, where the event is being held. Please use this link and the code G-509N to get a cracking deal of $330 per night for the dates of Tuesday, 5 May & Wednesday, 6 May.

The Hyatt Regency Sydney is located in Sydney’s CBD, adjacent to Darling Harbour, so perfect for checking out the sights before or after Showcase.

Reservations may be made, modified or cancelled by attendees via the URL or using the code G-509N under ‘corporate code’ on the Hyatt regency website. Alternatively through the hotel reservation department by calling 13 12 34 and referring to the code ‘G-509N’ or event name ‘Zendesk Showcase’. Special requests (ie, wheelchair accessible rooms) can be made in the same manner.

Credit card details will be taken to guarantee the booking along with a non-refundable charge for the first night’s accommodation ($330). All confirmed bookings will be charged a pre-payment for the entire stay on Wednesday, 3 April. Bookings must be made on or prior to Wednesday, 3 April to guarantee the group rate. A pre and post night stay may be offered on the group rate, this is subject to hotel availability. Alternatively these will be quoted and charged at the hotel’s published rate.

Business casual attire is always a good look. We recommend a jacket for air conditioned rooms.